Not just a new eco label
The Good Travel Seal certification is part of the Good Travel Guide sustainable travel platform, which promotes destinations and businesses to responsible travellers looking for a green holiday. The certification is awarded to tourism businesses for their commitment in the fields of environmentally-friendly management, social responsibility, and health & safety.
We offer two versions of the program: The Good Travel Seal and The Good Travel Seal + which includes additional full GSTC Industry standard.
The Good Travel Seal is more than just a certification, it is a sustainability support program for all tourism and travel related businesses and facilities, especially designed to be feasible and affordable for SMEs. Certification is based on the GTS-SME Standard, covering 67% of the GSTC Standard. We apply 57 criteria in the field of environment, social responsibility, health & safety, and some sector-specific criteria. All certified businesses receive our seal, certificate, and performance Scorecard.
Apart from certification with the GTS-SME Standard we offer hotels certification based on the full GSTC Standard, which is equivalent to certification on a GSTC-Recognised Standard. Compared to the GST-SME Standard we add 14 additional criteria from the GSTC Standard. This is a great and affordable opportunity for larger hotels that already have ample sustainability experience and those that began with the SME Standard and are ready to move forward.
GTS+ audits are on-site and require additional audit costs.
Especially made for SMEs
The Seal is especially created to serve medium and small family-run enterprises (SMEs), but large businesses can also be certified.
Available for all types of business
The certification is available to all types of businesses in the tourism supply chain, including hotels, B&Bs, campsites, bars, restaurants, takeaways, activity providers, dive centres, small country-based cruise operators, car rentals, local destination marketing organisations, and others.
Partner Organisations can decide whether they also offer the Good Planet Seal, which will use the same criteria and procedure to businesses that do not feel part of the “travel sector” like restaurants, takeaways, golf courses, snacks, shops, offices, and farms.
Destinations are strongly encouraged to engage their business community in the Good Travel Seal certification program
Having a good number of certified businesses in your destination makes it more attractive to the audience of green travellers!
Through a publicly available Scorecard we show customers the sustainability performance of tourism businesses. This way there can be no greenwashing.
Our programs are especially created to be affordable and feasible for small and medium enterprises (SMEs), but we also support larger businesses.
3. Operates Worldwide
The Seal operates worldwide. We cooperate with local expert organisations and representatives, who can introduce the certification under a different branding.
How does the certification work?
You will be invited to fill out the reporting on our online platform and submit supporting documents. This will indicate to what extent your business implements measures for sustainable and responsible tourism. The reporting consists of 57 general criteria (+ more sector specific criteria) from 12 themes.
The information on the platform will then be assessed by a team of experts, who will evaluate how many of the criteria were achieved by your business.
An independent auditor will verify these criteria by visiting your business. The audit can be carried out online (via video call) or on-site.
Auditors of Sustainable Travel Taiwan (STT) doing on-site business audits for the Green Travel Seal in North East and Yilan Coast.
The findings of the audit will be used to make a final certification decision. The result will be a score (percentage). If it is sufficient, you will be awarded the Good Travel Seal and a Certificate. There are three levels of the Good Travel Seal, based on the score:
At least 50% of compliance with the full GTS Standard, through a desk assessment.
At least 75% of compliance with the full GTS Standard, through an online/onsite audit.
At least 95% of compliance with the full GTS Standard, through an online/onsite audit.
At least 75% of compliance with the full GTS Standard and additional GSTC-I criteria, through an onsite audit.
At least 95% of compliance with the full GTS Standard and additional GSTC-I criteria, through an onsite audit.