Blekinge’s vision is strongly characterised by openness, forward-thinking, creativity, and innovation. By 2030, it aims to be nationally recognised as a sustainable destination where the best of the place and its people are at the heart of development. Businesses, municipalities, and communities grow and thrive without jeopardising future opportunities. Actors work systematically, both individually and together, driving bold investments that have led to innovative and attractive offers, introducing new ways to live, travel, and experience Blekinge. Residents take pride in Blekinge’s transformation, actively engaging with care for the region’s needs and conditions. Finally, steady investments from public, private, and non-profit sources reflect a hopeful belief in the future. Thereby, the region attracts nourishing tourists, environmentally smart organisations, and those seeking inspiration from the balance between sustainability, growth, and profitability.