Unique biodiversity and ancient geology
Photo © Tourism Australia
Why visit Australia
Australia as we know it today is visited for much more than its iconic landmarks and wide open horizons. It's loved for the acient desert landscapes, tropical rainforests, golden beaches, deep blue oceans, modern cities, and welcoming country towns. But don't just stop with the landscapes! Take the oppertunity to learn about the people that live in this big country - home to the world’s oldest living culture. The vibrant diversity of Australia’s multicultural population today offers a new experience around every corner.
Australia's diverse ecosystems are worth over AUD 1,300 billion/year to the Australian economy and the country’s protected areas offer visitors uniquely Australian experiences such camping, bushwalking, wildlife tours and engagement with Indigenous culture. Tourism also brings job opportunities and income to Australia’s regional economies.
As Australia's peak body for eco-and sustainable tourism, Ecotourism Australia inspires environmentally sustainable and culturally responsible tourism through the provision of certification programs for tourism businesses and destinations and collaboration with government agencies and other organisations.
Photo © Kingfisher Tours
Australia is a long-haul destination for most international visitors. To limit your carbon emissions, make sure you select the offset option when booking your flight, choose the most direct route possible and pack light. Once in-destination, remember to stay, spend and eat locally, choose ECO certified experiences wherever possible and travel responsibly.
By plane: Australia is a big country and so flying is the quickest way to cover Australia’s large distances in a short time. Australia’s domestic airlines serve all state capital cities and many regional cities, making it an easy way to travel between Australia’s iconic destinations. However you will still need to then take a bus or car to reach some of the beautiful natural landscapes outside of the cities.
By car: Australia has a vast network of well-maintained roads and some of the most beautiful road trips in the world. You’ll find car rental companies at major airports and central city locations.
By train: train travel is more environmentally friendly and can connect cities to some regions. This is a scenic way to explore Australia.
By bus: coach and bus travel in Australia is comfortable, efficient and reasonably priced. More information can be found here.
Tourism & People
Consumer demand research shows that visitors frequently choose Australia because it seen as a safe and secure destination.
Tourism contributes AUD 60.8 billion to the Australian economy and provides employment for 5% of Australians. It is an especially important industry for regional Australia, where nearly half of the nation’s tourism expenditure happens and tourism directly employs over half a million people.
As Australia is a vast country, overcrowding is rarely an issue. However, some popular national parks, cities and towns can become crowded, especially during peak holiday seasons (Christmas, June/July).