Italy
Italy is often associated with its most iconic destinations, but this guide invites you to look at the country through a different lens, through Good Travel Experiences that create a positive impact on local communities and environments.
The Good Travel Guide is only beginning to feature these experiences in Italy, so you will not find extensive content across the country just yet. For now, we recommend starting with South Tyrol, where a strong network of Good Travel Experiences is already in place, all very close to each other, so zoom in very closely in the map below.
South Tyrol is also home to ten destinations recognised by the Sustainability Label South Tyrol, reflecting a regional commitment to responsible tourism practices and care for the local environment and communities. For locations, see map below.
If you are travelling beyond South Tyrol, we have highlighted a few hidden gems in regions such as Tuscany, Abruzzi and Puglia, offering a glimpse into more local and less-visited experiences across Italy.
Explore all of these on the map below.
Not sure where to go?
The map below features a selection of Good Travel Experiences (GTEs) numbered in blue. It also highlights destinations recognized for their sustainability efforts in green, and certified or verified businesses in yellow, all very close to each other, so zoom in very closely in the map below.
SOUTH TYROL - GOOD TRAVEL EXPERIENCES
A Good Travel Experience is a tourism activity that creates real benefits for local people and communities, while keeping its impact on nature, culture, and the climate lower than similar activities.
In South Tyrol, they are rooted in alpine life, bringing together nature, local culture, and traditional knowledge through guided walks, small-scale producers, and hands-on encounters with heritage and biodiversity. Learn more about Good Travel Experiences in South Tyrol below:
SOUTH TYROL- GOOD PLACES TO VISIT
Explore destinations that were awarded for their sustainability efforts
TUSCANY - GOOD TRAVEL BUSINESSES
Discover accommodations, restaurants, shops and activities that are committed to sustainability. Their efforts are summarised in a SCORECARD (click on the picture). For the Good Travel Seal, the higher the number of stars or the level (level 3 is the highest), the more aspects of sustainability are checked by an independent auditor.
- Accommodations
Aparthotel Mareblù - Tuscany Green Holidays
Good Travel Seal Level 2
Aparthotel Mareblù in Maremma, Green holidays in Tuscany, offers hotel’s facilities and home comfort.
On arrival you will find a family atmosphere, helpful staff willing to take care of you, comfort and cleanliness, in a natural unpolluted environment, to make your holidays in the Maremma Toscana unforgettable.
PUGLIA - GOOD TRAVEL BUSINESSES
Discover accommodations, restaurants, shops and activities that are committed to sustainability. Their efforts are summarised in a SCORECARD (click on the picture). For the Good Travel Seal, the higher the number of stars or the level (level 3 is the highest), the more aspects of sustainability are checked by an independent auditor.
- Accommodations
Trulli OraziO
Good Travel Seal Level 1
Trullo Bio: Breathing the Past, Building the Future
In the heart of Puglia, Trullo Bio is a restored 1690 trullo blending heritage and innovation. As the first CasaClima-certified trullo, it showcases climate resilience through natural materials, rainwater harvesting, and local biodiversity. Artisans crafted every detail—from reclaimed wood to Grottaglie ceramics—celebrating rural traditions. Visionary host Gabriele proves that authentic tourism doesn’t mean building more, but caring more. By preserving the soul of the territory, Trullo Bio inspires a new model of regenerative travel—one that honors the past, empowers communities, and designs a more sustainable tomorrow.
ABRUZZO - GOOD TRAVEL BUSINESSES
Discover accommodations, restaurants, shops and activities that are committed to sustainability. Their efforts are summarised in a SCORECARD (click on the picture). For the Good Travel Seal, the higher the number of stars or the level (level 3 is the highest), the more aspects of sustainability are checked by an independent auditor.
- Activities
Bio Cantina Orsogna
Good Travel Seal Level 2
Established in 1964, the BIO Cantina Orsogna wine cooperative is the world’s largest Demeter-certified biodynamic grape producer, cultivating 1400 hectares of 100% organic vineyards. Nestled in the Maiella UNESCO Geopark in central Italy, the cooperative prioritizes projects such as conserving local varieties, preserving peasant knowledge, and fostering traditions. With a commitment to sustainability, it focuses on increasing soil fertility, safeguarding biodiversity, and returning to natural fermentation processes. Beyond viticulture, the cooperative intervenes in social issues, supporting victims of gender violence, protecting ethnic diversity, and promoting social integration. This holistic approach underscores their dedication to authentic terroir expression and responsible practices.
GOOD PRACTICE STORIES
Get inspired with stories from places and people that are acting for a fair and responsible tourism
Residenza Khaddiuggia
Manila, a resilient woman in her late 80s, overcame skepticism and numerous obstacles to transform her vacation home into a thriving eco-resort – Residenza Khaddiuggia. Manila’s inclusive and sustainable breakfasts are the heart of her success, made possible through authentic relationships with local producers and suppliers. Creating “Unconventional Breakfasts” that achieve zero waste while strengthening community bonds and supporting the local economy. Manila promoted a circular economy, encouraging guests to buy directly from producers and engage in authentic local experiences, boosting the local economy and awareness.
Sustainability
Sustainability in Italy is increasingly taking centre stage as the country seeks to balance its rich cultural heritage with modern environmental concerns. The country is making significant strides in renewable energy, particularly in solar and wind power, to reduce its carbon footprint. Some recent examples are that it generates more than a third of its electricity from renewable sources, such as hydroelectric, solar and wind power and has surpassed a European Union goal to recycle 65% of urban waste by 2025. The preservation of historic sites and the promotion of eco-friendly tourism practices are also priorities.
Travel tips from our editors
Taste of Italy
From the iconic pasta dishes like spaghetti carbonara and lasagna to the mouthwatering pizzas from Naples, Italian food is a delightful journey through diverse regional specialties. Italy’s rich culinary heritage places a strong emphasis on fresh, locally sourced ingredients, such as ripe tomatoes, olive oil, and fragrant herbs.
Getting around
The country boasts an efficient train system, connecting major cities and regions with scenic journeys through the countryside. For exploring picturesque towns and villages, buses provide convenient links, while trams and metros are excellent for urban travel in cities like Rome and Milan. Ferries and boats connect the mainland to beautiful islands like Sicily and Sardinia.
Tourism & People
Italy’s diverse offerings, from historic sites to idyllic coastlines, continue to captivate travellers, creating a rich tapestry of cultural exchange and exploration. The country consistently ranks as one of the world’s most visited countries, drawing travellers to iconic destinations like Rome, Florence, and Venice, along with scenic regions like Tuscany and the Amalfi Coast. Italians are known for their passion for life and embrace of la dolce vita, making visitors feel welcome as they explore ancient ruins, savour world-class cuisine, and indulge in rich cultural traditions.
Nature & Wildlife
Italy’s natural beauty and wildlife diversity are a source of wonder and preservation. From the towering Alps in the north to the rugged beauty of Sicily and Sardinia in the south, the country boasts diverse landscapes. Italy is home to an array of wildlife, including wolves, deer, wild boars, and a rich avian population, with numerous birdwatching opportunities. The country’s national parks and protected areas, such as the Gran Paradiso National Park and the Cinque Terre, provide sanctuaries for these species.
Sustainability Recognitions
Brazil has 9 destinations featured in the Top 100 Sustainable Destinations 2021.
Other sustainability certifications can be seen here (English) and here (Portuguese).
Fernanda Rodak | Page Editor
“Brazil is a worldwide known hotspot for biodiversity as well as home to a multitude of cultural expressions. The natural and cultural heritage and immense variety of tourism experiences in the country are valuable assets for its competitiveness. Yet, as we envision a post Covid-19 era, sustainability in tourism becomes crucial to build resilience and guarantee the long-lasting health of Brazil’s ecosystems and well-being of the hosting communities. This would also ensure an active contribution of the country’s tourism sector to the Sustainable Development Goals.”
Visit other destinations nearby?
Important Notice: Awards, seals, recognitions, and competition results presented on this website do not constitute certification unless explicitly stated as “GSTC-certified against Green Destinations Standard” following independent third-party conformity assessment.
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