Finland
A deep appreciation for nature and a commitment to preserving it for future generations.
FINLAND is recognized as a leader in the sustainability field on a global scale. In promoting environmental stewardship and putting sustainable practices into practice, the nation has made outstanding progress. Finland has emerged as a shining example of sustainable living thanks to its profound appreciation for nature and dedication to protecting it for future generations.
The use of RENEWABLE ENERGY is one of Finland’s notable successes. In wind energy, solar energy, and bioenergy, the nation has made sizable investments. They are now a step closer to achieving their lofty objective of being carbon-neutral by 2035 thanks to their commitment to clean and sustainable energy sources.
Not sure where to go?
The map below features a selection of Good Travel Experiences (GTEs) numbered in blue. It also highlights destinations recognized for their sustainability efforts in green, and certified or verified businesses in yellow, all very close to each other, so zoom in very closely in the map below.
GOOD TRAVEL EXPERIENCES
A Good Travel Experience is a tourism activity that creates real benefits for local people and communities, while keeping its impact on nature, culture, and the climate lower than similar activities. Learn more about each Good Travel Experience:
GOOD PLACES TO VISIT
Explore destinations that were awarded for their sustainability efforts
GOOD TRAVEL BUSINESSES
Discover accommodations, restaurants, shops and activities that are committed to sustainability. Their efforts are summarised in a SCORECARD (click on the picture). For the Good Travel Seal, the higher the number of stars or the level (level 3 is the highest), the more aspects of sustainability are checked by an independent auditor.
- Accommodations
- Restaurants
- Activities
- Others
Adverento Travel Oy
Good Travel Seal Level 2
Adventure Apes
Good Travel Seal Level 2
Adventure Apes has grown out of a passion for helping adventurers make genuine connections with the local community. We believe that culturally authentic adventures allow our visitors from around the world to experience a new perspective on life and help our local community thrive in a sustainable way. Each of our adventures is thoughtfully designed to show you the best, most authentic Finland. If you are looking for a different kind of adventure, you’ve found it.
Amazing City
Good Travel Seal Level 2
Amazing City is a family-run company from Tampere, Finland. We create memorable, locally rooted activities that reveal the city’s sights, stories, and spirit.
At Roof Walk Finlayson, you get to experience Tampere from above on a unique guided walk along the rooftops of the historic Finlayson Factory, offering panoramic views and local tales. On the ground, it’s all about teamwork! Our City Adventures take groups around the city through puzzles and friendly competition, while our indoor activities inspire creativity and collaboration.
Whether you’re exploring solo or as a group, we bring the city – and its stories – to life.
Ataman Tours
Good Travel Seal Level 2
Ataman Tours provides small-group and private tailor-made walking tours in Helsinki. You can choose from various tours designed to showcase Helsinki from different perspectives; history, culture, architecture, public transport and more. All tours are interactive, personal, and they follow the sustainability principles of city of Helsinki and Finland.
B&B Korsman
Good Travel Seal Level 2
B&B Korsman is a boutique bed & breakfast with nine rooms. It is located right next to the historical Kylpyläpuisto area. All amenities, shops, beaches, and restaurants are just a short walking distance away.
Newly renovated rooms offer you a peaceful place to rest during your visit. Our unique house is built in the 1930’s and we have created the perfect atmosphere for you to just relax. High-class, versatile breakfast is included in the room fee.
We welcome you to beautiful Hanko!
Café Bar Valimo
Good Travel Seal Level 2
Experience the warmth of Valimo, a friendly harbor bistro in Suomenlinna, Finland. Located by the shipyard, it’s a unique spot for pleasant summer vibes or cozy fall evenings by the fireplace. Enjoy the scenic views of Helsinki’s archipelago from the terrace. Whether you arrive by foot or boat, Valimo ensures a pleasant visit, with historic sights just a short walk away. It’s your go-to place for good food and a great time in a lovely and charming setting.
Christine och Göran Schildts stiftelse sr
Good Travel Seal Level 2
DMC & Tour Operator Uudenmaan Seuramatkat Ltd.
Good Travel Seal Level 2
A professional DMC and tour operator in Finland’s beautiful Helsinki North region. We provide complete, tailor-made travel packages for all types of groups — students, business, sports and leisure. Our services include transfers, accommodation, guiding, meals, events, nature and cultural tours, camps, and study, technical visits or anything you need. With deep local expertise and reliable partnerships, we create meaningful, high-quality travel experiences that connect visitors with authentic Finnish life, nature, and culture — all with smooth logistics, warm hospitality and a commitment to the most sustainable way of travel.
Eräsniekka Ky
Good Travel Seal Level 2
Feel Koli Nature Tours is located in the Finnish lakeland, specifically in Koli National Park. The company boasts nearly thirty years of experience in nature-related activities in Koli. On unhurried nature tours, individuals can authentically experience Koli by slowing down and connecting with nature. Feel Koli Nature Tours offers nature excursions throughout all seasons and weather conditions. During the summer, they provide nature walks, hikes, and tours. In the winter, the company delicately explores the surroundings using snowshoes. All excursions, tours, and walks are deeply rooted in the rich local history and the unique nature of Koli, allowing participants to immerse themselves in one of Finland’s most beautiful national landscapes. The core values of Feel Koli Nature Tours include respect for nature, an ecological way of living, sustainability, and responsibility.
EU DMC
Good Travel Seal Level 2
EU DMC is a trusted destination management partner in Northern Europe. Tailor-made itineraries are created for leisure travelers, MICE events, business groups, and special-interest tours, with strong local teams ensuring smooth coordination and consistent quality across the Nordic region.
Finnish Aviation Museum
Good Travel Seal Level 2
Finnish Aviation Museum welcomes both families and adults to explore the world of Finnish aviation history. The exhibitions showcase military, civilian and glider planes and a wealth of other objects related to flying, such as engines, propellers, instruments, radio equipment and scale models. Feel how soft the passenger seats were in the 1960’s and test your skills as Saab Draken simulator pilot! The Aviation Museum is located in Aviapolis, near Helsinki-Vantaa Airport, with great public transportation connections. The museum shop has a wide selection of unique souvenirs and the museum café is a perfect place to relax after the tour.
PROMO CODE: GTG125DSC
Finntastic Tours
Good Travel Seal Level 2
Incoming tour operator offering sustainable tours in Helsinki and Finland
Folks Hotels Oy
Good Travel Seal Level 2
The Folks Hotel Konepaja thrives from the urban roughness and raw energy of its surroundings. The hotel’s unique location in historical buildings, coupled with nearby cultural services, is the perfect match for travelers who appreciate being inspired.
For the second year in a row, the hotel has been awarded the Good Travel Seal sustainability certificate. Sustainability work is a continuous improvement process, and an important part of the hotel’s business decisions.
Address: Aleksis Kiven Katu 23, 00510 Helsinki, Finland
Email: minna.juntunen@folkshotels.fi
Phone: +358 10 207 4700
FoRestful
Good Travel Seal Level 2
FoRestful – Recharge in Nature
FoRestful creates inspiring nature-based experiences that support wellbeing, teamwork and meaningful connection. We design and deliver guided programs for groups, combining Finland’s beautiful natural environments with thoughtful facilitation and a relaxed, inclusive approach.
Our activities range from forest mindfulness, snowshoeing and hiking to team challenges, creative workshops and wellbeing sessions. Each experience is tailored to the group’s goals and delivered by professional, experienced guides.
Based mainly in the Helsinki region and Nuuksio National Park, FoRestful helps teams slow down, recharge and reconnect — naturally, responsibly and with lasting impact.
Promo code: GTS2026
HaliPuu
Good Travel Seal Level 2
HaliPuu (Finnish for “a tree to hug”) is a tiny family company offering award winning forest excursions and campfire coffee experiences in Levi, Finnish Lapland. We wanted to save our family forest from felling, and decided to turn it into a safe place for people from around the planet. You can adopt a tree from our forest, visit us in real life or live online, or take part in the annual TreeHugging World Championships that we organize.
Our mission: to provide everyone a meaningful connection with nature, and a place to share it with like-minded people both digitally and in real life.
As seen on BBC, Business Insider, The Times, El Mundo and more!
See you in the forest!
GOOD PRACTICE STORIES
Get inspired with stories from places and people that are acting for a fair and responsible tourism
Posio
Posio is long shadowed by more renowned neighbors, leaving its stunning natural beauty less visible, as the poor accessibility of the main attractions is adding also to the problem. Recognizing the significance of tourism to the growth of the region, Posio’s municipality developed sustainable tourism principles and guidelines in collaboration with the local tourism association and local businesses. From maintenance of natural areas, to job creation, to gold designation in Green Destinations Awards Program, this long term solution has encouraged more changes in a sustainable way, increasing awareness and fostering more collaboration in all aspects of sustainability.
Sustainability
Finland has a strong reputation as a leader in environmental policy and sustainable development. It committed to becoming carbon neutral by 2035 and to pioneer the world’s first circular economy. The cities of the country prioritize public transportation, cycling infrastructure, and green urban planning, contributing to reduced emissions and enhanced livability. Regarding tourism, the Sustainable Travel Finland (STF) programme, developed by Visit Finland, helps travel professionals to make more sustainable choices when creating travel itineraries to the country.
Travel tips from our editors
Getting around
Getting around Finland is a breeze, thanks to its efficient and reliable transportation network. In cities like Helsinki, Tampere, and Turku, public transportation, including trams, buses, and commuter trains, is widespread and user-friendly. Ferries also provide access to Finland’s picturesque archipelago and islands.
Tourism & People
Finns are known for their genuine hospitality and friendly demeanor, making travelers feel at home in this Nordic nation. From the vibrant capital of Helsinki to the serene beauty of Lapland, the country offers a diverse range of experiences, and the locals are often eager to share their culture, traditions, and way of life with visitors. Whether you’re enjoying a traditional Finnish sauna, participating in winter activities like dog sledding, or trying local cuisine like salmon and rye bread, you’ll find that the Finnish people play an integral role in creating memorable and enriching tourism experiences.
Nature & Wildlife
Finland’s expansive forests, Baltic archipelagos, Arctic hills, and numerous pristine lakes provide natural habitats for a remarkable array of wildlife, including bears, wolves, lynxes, eagles, cranes, swans, and even the world’s rarest seal. The country’s 41 national parks and other preserved areas, which remain accessible throughout the year, offer excellent opportunities for wildlife observation. If you are lucky, you will have the chance to see the Northern Lights illuminate the winter skies.
Sustainability Recognitions
Brazil has 9 destinations featured in the Top 100 Sustainable Destinations 2021.
Other sustainability certifications can be seen here (English) and here (Portuguese).
Fernanda Rodak | Page Editor
“Brazil is a worldwide known hotspot for biodiversity as well as home to a multitude of cultural expressions. The natural and cultural heritage and immense variety of tourism experiences in the country are valuable assets for its competitiveness. Yet, as we envision a post Covid-19 era, sustainability in tourism becomes crucial to build resilience and guarantee the long-lasting health of Brazil’s ecosystems and well-being of the hosting communities. This would also ensure an active contribution of the country’s tourism sector to the Sustainable Development Goals.”
Visit other destinations nearby?
Important Notice: Awards, seals, recognitions, and competition results presented on this website do not constitute certification unless explicitly stated as “GSTC-certified against Green Destinations Standard” following independent third-party conformity assessment.
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