Amarante is dedicated to sustainability, reflected in its “Enchanting by Nature” campaign, which promotes eco-friendly tourism. The region encourages outdoor activities such as hiking, cycling, and river sports, allowing visitors to experience its natural beauty with minimal environmental impact. Amarante’s green wine estates champion sustainable agricultural practices, while local businesses are increasingly adopting environmentally conscious measures. The town also preserves its cultural heritage responsibly, balancing tourism with conservation. With a focus on nature and heritage, Amarante positions itself as a sustainable destination, inviting visitors to explore its landscapes and history while supporting local communities and eco-friendly initiatives.