Chiang Khan is committed to preserving its cultural and natural heritage through sustainable tourism practices. With a vision of becoming a world-class sustainable tourism destination by 2025, the town emphasises responsible tourism and community involvement. Initiatives include the preservation of traditional architecture, environmental conservation, and the development of accessible pathways along the Mekong, which was recognised by the Thailand Friendly Design Foundation in 2019. By balancing economic growth with cultural preservation and environmental care, Chiang Khan sets an example of a responsible tourism model meeting global standards.