Türkiye

Türkiye is a culturally rich country at the crossroads of Europe and Asia, shaped by thousands of years of history and many civilizations. It offers a remarkable diversity of landscapes, vibrant cities, traditional towns, renowned cuisine, and unique natural and cultural heritage.

Tourism plays a key role in Türkiye’s economy and social life, supported by a strong culture of hospitality and increasingly guided by responsible and sustainable practices. In 2024, Türkiye ranked fourth among the world’s most visited countries, welcoming over 56–62 million international visitors, reflecting its global appeal as a leading travel destination.

GOOD TRAVEL EXPERIENCES

Good Travel Experiences are developed by the Good Travel Institute, together with partners of the Good Travel Alliance. A Good Travel Experience is an activity or tour that creates real benefits for local people and communities, while avoiding negative impact on nature, culture, and the climate.

Begin your holiday planning with these experiences, then check the local accommodation and service providers in the country and destination pages. You can all book them directly, avoiding commission!

GOOD PLACES TO VISIT

Explore destinations that were recognized for their sustainability efforts

Experience Türkiye

Explore the options for a responsible trip

GOOD BUSINESSES

Discover accommodations, restaurants, shops and attractions that are commited to responsible development

Sustainability

Over the last few years, Istanbul, Bursa and Izmir have emerged as frontrunners in tourism with positive impact for their local communities. Especially Istanbul allows you to visit and experience the city (and its surroundings!) through a Good Travel Experience Guide that is available in this webpage. Bursa developed the program Green Bursa supporting women cooperatives in strengthening their sustainability. Finally, four districts of Izmir have successfully participated in the Green Destinations Awards Program for sustainable destination management.

GOOD PRACTICE STORIES

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Get inspired with stories from places and people that are acting for a fair and responsible tourism

Tourism & People

Türkiye’s tourism sector is deeply connected to its people, culture, and traditions. Shaped by thousands of years of history and multiple civilizations, Turkish society is known for its strong sense of hospitality, community, and cultural pride. Welcoming guests is deeply rooted in everyday life, and visitors often experience genuine warmth, generosity, and personal interaction when engaging with local people.

Tourism is a major source of employment across the country, supporting millions of people directly and indirectly through accommodation, food and beverage services, guiding, transport, agriculture, handicrafts, and creative industries. Local communities play a vital role in preserving cultural heritage, traditional crafts, gastronomy, music, and customs that form the foundation of authentic visitor experiences.

Travel tips from our editors

Nature & Wildlife

Türkiye hosts over 12,000 plant species, including more than 3,700 endemics, and supports diverse wildlife such as brown bears, wolves, lynx, wild goats, deer, dolphins, monk seals, and endangered sea turtles. Located on major migratory routes between Europe, Africa, and Asia, Türkiye’s wetlands and deltas provide vital habitats for hundreds of bird species. To safeguard this natural heritage, the country has established an extensive network of national parks, nature reserves, wildlife protection areas, and marine conservation zones, with conservation efforts increasingly focused on habitat protection, species monitoring, sustainable tourism, and community involvement.

Sustainability Recognitions

Brazil has 9 destinations featured in the Top 100 Sustainable Destinations 2021.

Other sustainability certifications can be seen here (English) and here (Portuguese).

Fernanda Rodak | Page Editor

“Brazil is a worldwide known hotspot for biodiversity as well as home to a multitude of cultural expressions. The natural and cultural heritage and immense variety of tourism experiences in the country are valuable assets for its competitiveness. Yet, as we envision a post Covid-19 era, sustainability in tourism becomes crucial to build resilience and guarantee the long-lasting health of Brazil’s ecosystems and well-being of the hosting communities. This would also ensure an active contribution of the country’s tourism sector to the Sustainable Development Goals.”

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