Međimurje is committed to sustainability, offering eco-conscious tourism experiences that preserve its natural and cultural heritage. The region promotes sustainable travel through well-maintained cycling routes and eco-friendly accommodation options, encouraging visitors to explore responsibly. Renewable energy initiatives and waste management systems are in place to reduce environmental impact. The local government actively supports green businesses, and many traditional practices are upheld to maintain cultural integrity. Visitors can enjoy local produce, wine, and gastronomy that emphasise organic and sustainable farming methods, while also experiencing educational tours focused on conservation and heritage preservation, including sites recognised by UNESCO.