Niseko

Adventure awaits in Niseko: nature’s playground year-round

Why visit Niseko

Niseko is a unique destination that offers incredible natural landscapes, from the iconic Mt. Yotei, often called “Ezo Fuji,” to the pristine Shiribetsu River. Known internationally as a top resort area, it boasts activities for every season—skiing and snowboarding in the winter, and rafting, hiking, and cycling in the summer. This natural diversity attracts both adventurers and those seeking relaxation, providing an ideal balance of thrill and tranquillity. With hot springs and a welcoming culture, Niseko is a perfect blend of scenic beauty, rich culture, and recreational variety.

Destination’s sustainability performance

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Culture & Local Life

Niseko’s local culture is deeply influenced by traditional Japanese and Ainu heritage. The area celebrates nature with respect, offering a warm community spirit and an emphasis on sustainability. In addition, there is a growing blend of international influence due to the thriving tourism industry, making it a unique cultural melting pot. Locally crafted goods, festivals, and traditional cuisine like Hokkaido seafood and dairy specialities reflect the area’s cultural heritage. Visitors can also engage in Japanese tea ceremonies and art workshops, allowing for a deeper appreciation of both traditional and modern influences.

Sustainability

Niseko is committed to becoming an “International Environmental Resort City,” with ambitious plans to reduce greenhouse gas emissions by 86% by 2050 compared to 1990 levels, aiming for near-zero emissions. Key strategies include sustainable tourism practices, promoting energy efficiency, and enhancing renewable energy use across the hospitality sector. Grassroots initiatives support energy conservation in homes, while efforts in responsible forest management aid carbon dioxide absorption. As an “Environmental Model Future City” and an “SDGs Future City,” Niseko leads in sustainable development, offering visitors eco-conscious accommodations, renewable energy-powered facilities, and nature experiences that support environmental preservation and carbon reduction.

Good Practice Story

Niseko Town, a premier ski destination in Japan, is committed to mitigating climate change impacts by pursuing ambitious sustainability goals. Faced with decreasing snowfall due to rising temperatures, the town has enacted climate-focused policies, including a climate emergency declaration and goals to achieve carbon neutrality by 2050. Niseko’s initiatives include renewable energy projects like geothermal heat pumps, public disclosure for transparent governance, and a tourism tax to fund energy audits and renewable upgrades in tourism businesses. Recognised as a model for sustainable development, Niseko is pioneering green practices to ensure a resilient, low-carbon future for residents and visitors.

GOOD BUSINESSES

Discover accommodations, restaurants, shops and attractions that are commited to responsible development

Nature & Wildlife

Niseko’s diverse landscape makes it a hub for outdoor activities. In winter, it is renowned for deep, powdery snow ideal for skiing and snowboarding, with well-maintained resorts and trails. The summer months open up opportunities for rafting on the Shiribetsu River, hiking Mt. Yotei, and exploring the serene national parks. Wildlife enthusiasts can observe rare birds, and the clear river and surrounding forests support a variety of flora and fauna. The area’s hot springs (onsen) are another natural highlight, offering relaxing and therapeutic experiences year-round amidst stunning scenery.

Getting there

Niseko is easily accessible from major Japanese cities, with most international travellers arriving via New Chitose Airport in Sapporo. From there, an express train or bus can take visitors to Niseko within 2-3 hours. Alternatively, car rentals are available for those who prefer a scenic drive. During winter, direct shuttle services operate from the airport and nearby cities to Niseko’s ski resorts, simplifying travel for skiers and snowboarders. Travel options within the area are well-connected, making Niseko an easy-to-reach, popular choice for all-season tourism.

Getting around

Once in Niseko, getting around is convenient due to a range of transport options. Public buses connect key locations, including ski resorts, the town centre, and hot spring areas. Shuttle services are also common and operate regularly, especially during peak seasons, providing easy access to popular sites and activities. Taxis and rental cars are available, offering more flexibility for exploring remote areas. For a more immersive experience, bicycles are a popular option in warmer months, allowing visitors to take in the area’s natural beauty at a leisurely pace.

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Sustainability Recognitions

CERTIFICATION

Niseko received a Green Destinations Silver Award for its efforts in sustainable development in 2024.

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