Ozu has embraced sustainable tourism to revitalise its historic landscape, transforming abandoned buildings into accommodations and cultural spaces while maintaining traditional aesthetics. The town’s regeneration plan prioritises local involvement, ensuring that residents’ voices shape development projects. These efforts encourage visitor interaction with the community, fostering economic resilience and social cohesion. Sustainable practices also extend to waste management and eco-friendly accommodations, with Ozu recently recognised for its efforts in cultural preservation and low-impact tourism, garnering accolades such as the Good Design Award and top honours in the Green Destinations Story Awards.
Ozu City
Revitalised castle town where history and community come alive
Why visit Ozu City
Ozu, a historic castle town in Japan, invites visitors to explore a unique blend of preserved medieval architecture, meandering river views, and a revived local culture. Once facing decline due to depopulation, Ozu has undergone a meticulous regeneration, transforming crumbling houses into vibrant accommodations, galleries, and cultural spaces. Visitors are encouraged to wander the historic alleys, connecting with locals who have rallied around this restoration. With traditional charm and a commitment to community-driven tourism, Ozu offers an immersive experience in Japan’s rural heritage while setting a model for sustainable town revitalisation.
Destination’s sustainability performance
Culture & Local Life
Ozu’s local culture thrives on deep-rooted traditions, craftsmanship, and a strong sense of community resilience. Known for its castle, historical streets, and traditional festivals, Ozu’s residents have retained customs that reflect the essence of small-town Japan. Visitors can experience cultural events, such as reenactments and craft workshops, that showcase local skills in pottery, woodwork, and silk weaving. Residents value and welcome tourists as part of their urban salvaging campaign, fostering connections with visitors who are encouraged to engage with the local way of life and support the town’s efforts to revitalise its heritage.
Sustainability
Good Practice Story
Ozu, a historic Japanese castle town, faced decline as depopulation left many heritage properties vacant and crumbling. In response, local efforts led to a revitalisation project focused on sustainable tourism and preserving Ozu’s cultural assets. A public-private partnership, Kita Management, was formed to restore abandoned houses for tourism and community use, while incorporating local residents’ input. With government support, the town launched “scattered hotels” in renovated homes, reviving Ozu as a vibrant cultural destination. Recognised for its heritage preservation, Ozu has become a model for sustainable tourism, attracting visitors and reinvigorating local businesses.
GOOD BUSINESSES
Discover accommodations, restaurants, shops and attractions that are commited to responsible development
Historic and cultural heritage
In addition to the beaches, take the opportunity to visit the Casa de Taipa Museum and the Church of São Miguel do Arcanjo.
PROMO CODE:
Historic and cultural heritage
In addition to the beaches, take the opportunity to visit the Casa de Taipa Museum and the Church of São Miguel do Arcanjo.
PROMO CODE:
Historic and cultural heritage
In addition to the beaches, take the opportunity to visit the Casa de Taipa Museum and the Church of São Miguel do Arcanjo.
PROMO CODE:
Historic and cultural heritage
In addition to the beaches, take the opportunity to visit the Casa de Taipa Museum and the Church of São Miguel do Arcanjo.
PROMO CODE:
Nature & Wildlife
Ozu’s picturesque setting along the Hiji River offers abundant outdoor activities. Visitors can enjoy riverside walks, birdwatching, and seasonal flower viewing. The river itself is ideal for gentle kayaking, offering views of Ozu Castle and the surrounding traditional townscape. Nearby parks and natural reserves provide hiking trails through lush forests, especially scenic during the autumn foliage and cherry blossom seasons. With its blend of natural beauty and historical landmarks, Ozu allows travellers to experience the tranquil, natural landscapes of rural Japan, complementing the cultural immersion found within its revitalised town.
Getting there
Ozu is accessible from major cities in Japan, with convenient train and bus connections. From Matsuyama, the capital of Ehime Prefecture, travellers can take a direct JR train to Ozu, a journey of approximately 1.5 hours. For those coming from Tokyo, a flight to Matsuyama Airport, followed by a bus or train, is the fastest route. There are also highway buses from Osaka and Hiroshima to Matsuyama, with easy transfers to Ozu. The journey itself offers scenic views of Japan’s rural landscapes, setting the tone for Ozu’s picturesque charm.
Getting around
Exploring Ozu is best done on foot or by bicycle, given the town’s compact size and pedestrian-friendly layout. Bicycles are available for hire, allowing visitors to leisurely explore the historic streets, riverbanks, and surrounding countryside. For those wanting a deeper historical experience, guided walking tours are available, offering insights into the town’s architecture and heritage. Taxis and buses operate within the town, but with the scattered nature of accommodations and attractions, walking provides the best opportunity to connect with the local ambience and residents.
Find out here about suggestions from the destination of 7-day trips to visit Lika Destination.
Sustainability Recognitions
CERTIFICATION
Ozu City received a silver award for its efforts in sustainable development in 2024.
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