Rota do Enxaimel’s community association leads initiatives to preserve its cultural and natural heritage sustainably. Efforts include maintaining the architectural integrity of the half-timbered houses, supporting local artisanal production, and promoting family agriculture. The community fosters eco-friendly tourism practices with a focus on minimal impact, such as promoting cycling and guided nature tours. Recognised by the UN and WTM for its responsible tourism model, the destination upholds sustainable solutions, ensuring visitors enjoy an authentic experience that also preserves the town’s invaluable cultural legacy.