The Southwest Coast National Scenic Area in Taiwan is committed to becoming a sustainable tourism destination that values quality, innovation, and cross-industry cooperation. Drawing on its unique wetland ecology, salt pan landscapes, and rich religious heritage, the area has taken significant steps to advance sustainable tourism. Established in 2016, the Environmental Education Center provides certified courses and ecotourism programmes, strengthening awareness and conservation efforts. Promoting low-carbon tourism, the region organises three annual cycling and slow-travel events and has trained 32 local cycling guides, supporting eco-friendly exploration. With the creation of a designated sustainable tourism zone, the scenic area is actively fostering responsible and enriching visitor experiences.