Shodoshima’s commitment to sustainability is evidenced by collaborative efforts between local towns and the Tourism Association to manage tourism responsibly. Initiatives include eco-stations at events to minimise waste, awareness campaigns about marine litter, and the protection of traditional cultural events to preserve the island’s heritage. A subsidy program encourages businesses to adopt sustainable practices, fostering an eco-friendly local economy. Moreover, with its certification as a DMO in 2024, Shodoshima is dedicated to promoting sustainable tourism, integrating environmental care with community benefits and visitor experiences, thereby ensuring the island remains a vibrant and pristine destination for future generations.