Mont Saint-Michel – Normandy is developing a sustainable tourism strategy rooted in its core purpose: creating a land of meaning and shared experiences. Led by EPIC Tourisme Mont Saint-Michel – Normandie, the destination uses a collaborative, design thinking approach that actively involves both visitors and local stakeholders. A key focus is the preservation of its exceptional natural spaces, ensuring they remain protected yet accessible for future generations. This people-centred model fosters a careful balance between safeguarding the environment and promoting shared enjoyment. As a historic land of pilgrimage and welcome, the region also champions cooperation, community and hospitality as part of its commitment to sustainability.