Pornichet
Where Slow Living Meets the Atlantic
Why visit Pornichet?
Pornichet is a seaside town on the Atlantic coast, located on the Guérande Peninsula in the Loire-Atlantique department of the Pays de la Loire region, France. Stretching along 7 km of sandy beaches, the town was established in 1900 through the merger of parts of Saint-Nazaire and La Baule-Escoublac. It flourished during the Belle Époque, when seaside bathing became fashionable, leaving behind a remarkable architectural heritage that continues to define its unique character today.
Sustainability
Since the town was founded in 1900, its coat of arms has reflected a commitment to preserving its unique identity. Building on this heritage, Pornichet has accelerated its ecological transition since 2014 through four strategic priorities:
Adopting sustainable and responsible urban management.
Strengthening its identity as a seaside destination.
Promoting a vibrant and dynamic community throughout the year.
Creating a place where residents and visitors can live in harmony all year round.
These long-term commitments reflect more than a decade of efforts to develop a thriving coastal destination that successfully balances economic vitality, the protection of natural environments, and the well-being of both local communities and visitors.
Sustainability Recognitions
Pornichet received a Green Destinations Silver Award in 2026.
Want to learn more about this destination?
Visit their official website for more details on the destination’s sustainability efforts and travel inspiration!